The Exeter insurance review and broker help

The Exeter Insurance Reviews:

The Exeter Insurance Review MSE

Is ‘The Exeter Insurance’ good?

What’s The Exeter Insurance like in 2024? Competitive UK Insurer ticks 7 boxes in ‘The Exeter Insurance reviews’. (PROS) 1: Mutual Insurer 2: Reliable Reputable 3: Claims Payout 4: Protection Focus 5: Defaqto Rated 6: Rider Benefits 7: Broker Only Deals. (CONS) Not the biggest?

  • Mutual Insurer status Life Insurance review
  • Specialist Life & Health Protection Life Insurance review
  • Broker Only Deals Life Insurance review

The Exeter Insurance Claims Statistics:

The Exeter Insurance stats shows that their most common reasons for typical Income Protection payouts were Musculoskeletal, Covid, Mental Health & Cancer.

Cover: Award Award: Income ProtectionTrustpilot: 4/5

Background – The Exeter

Review: ‘The Exeter Friendly’ Society history originally began in 1888, based from their Exeter head office, Devon.

Who owns the Exeter insurance? The Exeter Insurance is a mutual insurer & so have been committed to looking after the best interests and well being of its mutual members ever since.

As they say, with no shareholders that demand dividends, they are free to re-invest all their profits into the things they believe that are important to both their customers & advisers.

From 2008 saw Exeter Family Friendly then merge with the Pioneer Friendly. In 2015, it was rebranded to ‘The Exeter’ to help grow from a traditional friendly insurance provider, to include distribution via IFA’s & brokers.

The Exeter Insurance Review
1821 Guardian Life Insurance Uk Reviews 2024

The Exeter Insurance Review 2024

In the Exeter Insurance review, we will look at some broker only protection plans, key features and FAQ.

private insurance health quote HealthWise App

The Exeter Insurance Health Wise App is free for members and their immediate families. This app that gives you & your family free, direct access to medical specialist experts whenever you need them through your smartphone or tablet. Consultations below are per year but mostly via video consultation.

  • Remote GP appointments (up to 4)
  • 2’nd medical opinion service (up to 2)
  • Physiotherapy (up to 6)
  • Mental health support (up to 6)
  • Registered dietitian consultations (up to 6)
  • Lifestyle & nutrition consultations (up to 6)


A great benefit that you can use from anywhere in the world without claiming on your Exeter Insurance policy. Note: Using it won’t ever affect your plan premiums.

*What’s Martin Lewis Exeter Insurance Review?

Martin Lewis recommend Exeter Insurance?

In terms of the range of Exeter Insurance products, MoneySavingExpert (MSE) are fully impartial with all their best buy reviews. As you maybe aware neither Martin nor MSE never endorse products.

Yes, they mention individual products & services on MSE site, but they make it very clear don’t ‘support’ them.

What does MSE Martin Lewis say about The Exeter Insurance?

Money Saving Expert Martin Lewis hasn’t specifically highlighted any particular Health or Life Insurance Exeter policies & how it stacks up against the competition. But The Exeter Insurance health plans are a discussed MSE forum topic.

Instead the MoneySavingExpert comments that he does ‘100% recommend Life Insurance’, especially if you have any dependants. MSE YES says it’s a cheap financial lifeline but the ultimate monthly costs choice is always yours.

MSE says ‘Thinking about how your family may cope financially if you were to die isn’t a very cheerful topic, BUT it is an Important One’. 

So Martin Lewis agrees life insurance is important if anyone is reliant on your Income & would struggle financially without you around ie; an insurable interest.

He also discusses the value in other insurance plans if you were off sick, like income protection or critical illness.

Martin Lewis says for a good rule of thumb in 2024, his Best Life Insurance formula is ‘THE 10 x RULE’ ie; aim to cover 10 x the Annual income of the highest earner & the main breadwinner until at least any kids have finished their full-time education or other dependants. 

To help you calculate a figure that works for you, Martin Lewis on Life Insurance says it’s worth ensuring any policy covers: 

  • Outstanding Debts: that need to be paid off eg; mortgage unless covered by a separate plan
  • Immediate Outgoings: regular bills dependants would need to pay
  • Future Spending: you may have wished to make eg; university fees
  • Additional Expenses: a death may trigger eg; funeral costs

Martin Lewis also suggests being the Money Expert – that you “NEVER BLINDLY BUY DIRECT” expensive policy offers either via your Bank or One Insurer ie; Shop around or use a Broker.

Lastly, MoneySavingExpert also said generally remember, not all insurers plans are featured on insurance comparison sites. As brokers, we would also agree here – so let us help you shop around for your best broker deals.

Exeter Life Assurance Policy THE EXETER LIFE INSURANCE Reviews

The Exeter Friendly life insurance reviews of their specialist products shows they are for clients with serious or multiple health conditions. Their Life Insurance Exeter products are targeted at those who may be harder to insure. Offering family protection if the policy holder dies or is diagnosed with a terminal illness during the term.

Key Features

  • Real Life cover – for clients with serious or multiple health conditions
  • Designed for people with say either raised BMI, Diabetic, Heart Attack, Angina, Obesity or Stroke
  • Managed Life cover was targeted at clients solely with raised BMI kg or diabetes [no longer offered]
  • Level Term Insurance or Decreasing Life Insurance
  • Cover available from £20,000
  • Flexibility to increase or decrease cover
  • Lump Sums not Family Income Benefits option
  • Available on single life basis
  • Annual health reviews enables you to possibly reduce premiums if health improves
  • Accident Death Benefit whilst they consider the application


The Exeter life insurance reviews show therefore they are more a specialist in the adverse health life insurance market. Designed to help protect your family & loved ones if you were to sadly die during its term. Range of complimentary Life Insurance Exeter protection trusts to help ensure the proceeds go efficiently to the correct beneficiaries.

Exeter Income Protection for Bills THE EXETER INCOME PROTECTION Review

Providing security by way of a tax free monthly income if you are off longer term sick or have an accident or disability as specified by The Exeter. Their 2 specialist income protection products are targeted at 2 different occupation risk classes. Designed to help protect the monthly bills or mortgage payments.

Key Features

  • Income Protection – for clerical workers & office-based professionals (lower risk)
  • The Exeter – for skilled trades & physical manual workers (higher risk)
  • Fixed and reviewable age-costed premiums
  • Policy terms available upto age 70.
  • Short or longer term claim periods – 2 years / 5 years or full term
  • 60% of taxable annual income cover – benefit from £500pm
  • Initial multiple waiting, deferred periods of 4, 8, 13, 26, 52 weeks or dual deferred
  • Waiver of premium inclusive
  • Fixable benefit options up front or at point of claim
  • Proportionate benefits for those who return to work on less income


The Exeter Income Protection Review of their plans show they may offer value, for those on a budget, against other Income Protection PHI Insurers. They offer flexible underwriting terms. Check their terms when doing a quote or call us as to whether PHI policy being offered to you is paid under own occupation, any occupation or specified work tasks.

private insurance health quote ‘THE EXETER HEALTH INSURANCE Reviews’

Exeter Health+ Insurance providing fast access to private medical health PMI cover for you & your family. Their medical health insurance covers treatment for shorter term illnesses or injuries that may respond quickly to treatment, not chronic longer term.

Key Features

  • Essential, Standard and Extended cover options
  • Access to 100’s of hospitals
  • Wide range of private UK hospitals & facilities eg; Nuffield, BMI, Spire plus access to NHS and Trust Partnerships
  • Private UK hospitals choices
  • Covers Acute conditions only
  • Hospital charges, specialist fees, outpatient consultations + treatment paid
  • Every Health+ plan has cover for all stages of cancer, including access to the latest treatments & drugs
  • Private Ambulance, Home Nursing, Parental accommodation, Post-operative physio, NHS cash topup


The Exeter Health Insurance reviews of their PMI insurance shows it is a Defacto 5 star award plan. Offering comprehensive core cover, from diagnostic tests like scans & x-rays, plus specialists’ fees paid and aftercare. It has good benefit add-ons and policy choices, so you can build up your own PMI policy.

The exeter health insurance reviews

Frequently Asked Broker Questions

Can you make changes to your ‘Exeter Friendly Society’ policy?

  • reduce or perhaps extend the period of cover
  • decrease or increase the amount of lifecover
  • drop indexation option or any specific paid for policy features
  • change the collection date of your usual premiums

The changes could be subject to medical underwriting based on your circumstances at the time & may well affect your premiums.

How do I cancel my Life Insurance Policy?

You may cancel your Exeter Life Insurance plan at any time, if your circumstances change. Like all life insurance, you do have the right to change your mind within 30 days of your policy starting. The Insurers will then refund any premiums taken and your Life insurance cover would then end. 

However, if you should cancel the Exeter insurance cover at any other time, you won’t get anything back because your policy usually has no cash in values at anytime. This also means if your health changed adversely afterwards & you then tried to request your Exeter life insurance policy is put back onto cover again, this maybe declined. 

We suggest you seek professional advice before taking this course of action.

Should I put my Life Insurance policy into Trust?

When a life insurance policy isn’t written into trust, it will be paid to the executors of the deceased’s estate. They will handle the administration, known as probate in N Ireland, England, Wales and confirmation in Scotland. If not, the death insurance benefits will fall into your estate if you died prematurely. If you have not made a will this can then cause further complications with the life insurance monies.

Until probate is fully granted, no monies can be paid out to those named in the will. On average, this can take upto 6 months. By not placing the plan into trust may also swell up the total estate values, leading to potentially Inheritance Tax IHT issues.

So placing a policy in trust can help to ensure that the policy proceeds go to the correct beneficiaries you decide to nominate at that stage. It can also help avoid possible probate delays & IHT costs. Ask the Insurers to kindly provide their available standard trust form wordings & seek legal advice if unsure.

Importance of Disclosure re Claims on Exeter Insurance reviews?

All Insurers like the Exeter Insurance are in business to protect, insure & payout. Insurance cover is therefore based on your full disclosure at the time you took the original Exeter Insurance policy out ie; being 100% as honest & accurate as possible. It is not always easy to remember all your historic health details when applying. The Consumer Insurance Act 2013 says you must not be acting careless, deliberate or reckless when applying. eg; Not disclose if you familial history of raised blood pressure or cholesterol (even if it costs more). If so, it may not payout !

Should you make a claim, your Insurers will send you a claim form for you to complete. Once received back, they will usually contact your GP to confirm any health details. They will then assess if your insurance claim is valid and cross check if you originally disclosed all the correct details. If you look at the Insurers recent claims payout, you will see that it is Good (but like most Insurers The Exeter reviews shows its – not 100%).

What if my health or lifestyle changes after I have taken the policy out?

Any health or lifestyle changes since, usually does not void your existing Exeter protection policy, if it wasn’t relevant at that time of initial application. For example, later on diagnosed with a heart condition. It maybe the Insurers request GP reports when you originally apply, to check any health details disclosed. Likewise they may not. So take care to doubly re-check on your application what you initially disclosed to the Insurers, as this information then stands now and in the future. Please check your original T&C’s.

If I start smoking after taking out Insurance do I tell them?

If you had legitimately quit smoking for over 12 months at that time of original Life Insurance Exeter application, you may wish to advise them you have started smoking again. This should not affect the original policy terms & will still stand because you were being honest. Also maybe suggest letting your GP know if this is the case.

‘The Exeter Insurance Reviews’ article by Martyn Spencer Financial Adviser (2024)

 Exeter Friendly Society
‘The Exeter Insurance Reviews’

For reassurance re health for men & women – we review many of the best Life Insurers selling Life Insurance in UK (inc NI)